All About Aesthetic; Bye To The Old Hello To The New

Let’s Talk Aesthetic

A Little Effort Goes A Long Way

When I first started blogging and creating content I didn’t think twice about my aesthetic.

I think I was too excited/overwhelmed to comprehend the idea of making all my content cohesive and aesthetically pleasing. Instead of focusing on that I just jumped right in and started creating.

Below are some reference photos of my old feed vs. my improved (yet still developing) new feed.

 I was always happy with the content I was creating. I just wasn’t strategic or focused when it came to organizing that content. The quality of my work had never wavered, but the effort and planning to create a general vibe or theme has definitely increased over the past few weeks.

I never felt unhappy with my work but now that I’ve shifted gears and made it a priority to make everything look cohesive I have to admit it’s filled me with a new sense of satisfaction. Being a creative, it’s very rewarding to see your efforts transform into a body of work that you’re proud to have contributed to. Ever since I’ve prioritized my aesthetic I have also felt more organized when executing my projects. It’s helped me to have a clearer vision of what I want to create and how it’s going to fit into my bigger picture.

Nice To Meet You, Here’s My Feed

Being an influencer, you’re first impression to your potential followers and audience as well as business partners is often your Instagram feed, home page of your blog, or a stream of your tweets.

It’s a funny world we live in, isn’t it?

I never would have thought I would feel so much pressure to make a bunch of tiny squares accurately reflect me and my work. But here I am, experiencing just that.

When perfecting your aesthetic think of it as a continually updating business card. Is the work you’re putting on your business card your best work? Does it reflect you and your skills? Is it something you are proud of and pleased with? Is it clean, informative, and inspiring?

These are some things you may want to ask yourself one weaving together your Instagram feed etc.

Don’t Overthink It

I have to be honest, my boyfriend Clayton and I became pretty overwhelmed and stressed out when we first started planning out my rebranding/aesthetic building.

Looking back this was pretty foolish.

We started that conversation about three weeks ago. And since then we’ve brainstormed, researched, and had many a discussion about the best way to achieve an aesthetic. This put my content creating on hold for a bit as I felt a little overwhelmed by the task of rebranding.

Eventually we just went for it and started creating content again. Once we got a hang of the editing style and general flow that I wanted to achieve I felt so silly for getting stressed over it.

It’s clearly not rocket science and it’s really not as intense or particular as you might think it is. I think it’s best to just go with it. Have fun, create content that you like, experiment, and over time let your aesthetic develop.

I’ve only been working on this whole concept for a few weeks so I am by no means an expert but I have made some progress.

If you guys like this post and would want to learn more about my process and advice on rebranding and building an aesthetic let me know in the comments below!

Talk Soon! Xx

Shop The Look Below

Tee – Here

Jeans – Here

Shoes – Here

Sunglasses (similar) – Here

Purse  (similar) – Here

Photography by: Clayton Wenner @claytondavidphoto
Special thanks to Forever 21 for partnering up on this post

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